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Luke Mc Dade
Year
2024
Services
Web Development
Website Strategy
The Brief
Overview
Luke works in brand strategy and creative direction, already collaborating with major names like The North Face, Red Bull, and Netflix — but his own site hadn't kept pace with his client roster. It undersold the caliber of work he was actually producing, creating a disconnect that could plant doubt in a new prospect's mind before a single conversation happened.
The Challenge
The issue wasn't Luke's reputation or client list — it was that his site didn't reflect either. That gap between actual caliber and online presentation was quietly working against him with every new lead who checked the site first.
Solution
We rebuilt the site to match the standard of the brands already on his client list — positioning, structure, and design calibrated so that first impressions stopped undercutting the work itself.
Clients that speak for themselves
Luke was already working with The North Face, Red Bull, and Netflix — brands that carry their own weight, once the site finally reflected them properly.
A site that matches the resume
The rebuild closed the gap between Luke's actual caliber and how he was presenting online, so the first impression stopped working against him.
Previous Project
Selah Architecture
Selah is an architecture firm looking to win more commissioned projects — but their presence was limited entirely to social media, with no dedicated site to establish credibility with prospective clients before a first conversation. For a firm competing for serious construction commissions, that gap mattered: architecture clients evaluate trust and authority long before they pick up the phone.